What is Marketing?

"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value."
- Philip Kotler -

Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities.

In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.

My first definition of marketing is to find out what your customers want and then give it to them.

My second definition - "Marketing is the invisible hand that moves products from sellers to buyers."

Let's digg it more deep...