Does Advertising Sell?

What is your answer?

if you say : yes, it does. ( it could be wrong)

Advertising is not about selling.

is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising.

is a paid form of communicating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns. source

is a communication whose purpose is to inform potential customers about products and services and how to use and ~obtain them. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet (see Internet advertising), and billboards.

The simple conclusion about the advertising above, Advertising is the communication to the public through media (part of promotion in marketing).

In fact, customers cannot quickly purchase a product they see advertised. But as more media outlets allow customers to interact with the messages being delivered the ability of advertising to quickly stimulate demand will improve.

It just create awareness in mind, advertising is to create awareness about the product in top of mind. most organizations, large and small, that rely on marketing to create customer interest are engaged in consistent use of advertising to help meet marketing objectives.

This includes regularly developing advertising campaigns, which involve a series of decisions for planning, creating, delivering and evaluating an advertising effort. Delivering an effective marketing message through advertising requires many different decisions as the marketer develops their advertising campaign.


What is Marketing Mix?

Marketing Mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Also known as the Four P's, the marketing mix elements are price, place, product, and promotion.

The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner.

The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.

Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.


Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.

Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.

Distribution decisions include market coverage, channel member selection, logistics, and levels of service.


Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.

Promotion decisions involve advertising, public relations, media types, etc.

A Summary Table of the Marketing Mix
The following table summarizes the marketing mix decisions, including a list of some of the aspects of each of the 4Ps.

Summary of Marketing Mix Decisions









List price




Leasing options

Channel members

Channel motivation

Market coverage



Service levels


Personal selling

Public relations





What is Marketing?

"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value."
- Philip Kotler -

Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities.

In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.

My first definition of marketing is to find out what your customers want and then give it to them.

My second definition - "Marketing is the invisible hand that moves products from sellers to buyers."

Let's digg it more deep...